Social Media Services
Social media provides a perfect complement to email campaigns because it provides access to a highly receptive channel that extends the reach of your content. Consumers can now share content such as promotions to help your campaigns go viral. The ability to track this content provides insight such as the social contributor rate that measures the influence of a customer in social media. This intelligence helps determine which social networks are the best fits for sharing your brand.
Our Social Media Services include:
- "Share" Button Integration - Extend the reach of your email campaigns by allowing users the ability to share the content of your email. Using the same HTML coding used to create rich media, an HTML snippet is placed behind your desired social media image, e.g. a Facebook, Twitter, with a URL destination. Once posted, like any comment or content share, your customer’s friends have instant access to the shared content and your message has become viral.
- Content Tracking and Reporting - After your email is shared in the social space, you need to know more about what happened out there, right? Who is most influential when it comes to sharing? Where are your emails being shared? What is the most effective social network for sharing your brand? All of these metrics are available and are key to delivering relevant future communications and engaging with your subscribers.
- Marketing Measurement, Brand Assessment & Program Performance Reports - Analytics is the key to all email campaigns but traditional reporting such as click thru and open rates cannot provide customer insight. With marketing measurement from Alterian's Social Media Insights, you can see how consumers view your email marketing practices.
For more information on Social Media Services, please complete our Contact Us form .