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Development Services

developmentAlterian’s technology platform allows marketers to communicate across multiple channels and our Managed Services team uses this knowledge for creating a cross-channel approach to email. We will provide deployment strategies for email, SMS, social media and web that utilize industry best practices to create and optimize content. By understanding your capabilities and goals, we can orchestrate a messaging rhythm that incorporates testing within and across channels. A carefully crafted multi-channel campaign can generate a significant lift in conversions.

Our Development Services include:

  • Template Development - Our technology allows you send highly personalized content to your recipients, both in emails and the landing pages. A seamless integration in each individual’s customer experience, set up effectively, can have a dramatic impact on brand loyalty and ultimately, revenue.

  • Content Optimization - With content optimization our consultants help you ensure the creative within the content management system go into Dynamic Messenger in an effective way, and more importantly are sent out with all the basic requirements of an email creative to improve your email deliverability.

  • Landing Page Creation & Optimization - Directing your email recipient to an immediate call to action has never been more critical.  In today’s busy climate, customers want the quickest and most efficient way to purchase what you are selling.  Crafting campaign specific landing pages with simple, quick calls to action provides instant results and when paired with Alterian’s WebJourney product, can also provide invaluable insight into how your customer engaged during their page visit.

  • Multi-Channel Integration & Testing - By understanding your capabilities and goals, we can orchestrate a messaging rhythm that incorporates testing within and across channels. A testing plan includes both tactics and timing within and across channels. Some tactics include A/B and multivariate creative testing, email from and subject lines, offer tests, time of day and day of week, to name a few. A one, three, six or twelve-month plan can be created depending on your business goals.

  • Domain Customization - Sometimes it’s the little things that matter, and branding your sender information and showing a friendly content domain may be the difference between a recipient opening up an email or sending it to the trash. And hey, raising your domain reputation never hurts deliverability either.

  • Interactive Component Development - Alterian’s Development Services provides the technical capability and expertise that enables marketers to extend their email marketing programs by way of peripheral components such as polls, microsites and preference centers.  When used as a part of an overall communication strategy, these add-ons can enable marketers to further engage their audience, collect meaningful data and continuously improve on their overall marketing objectives.

For more information on Development Services, please complete our Contact Us form .