Data Analytics and Insights Services
Traditional email analytics such as open and click-through rates are essential to report on the overall success of the campaign. However, these analytics alone cannot provide a clear view of the individual customer. Managed Services provides report capabilities to determine the type and frequency of communications. Merging this information with other data points such as purchases and web site behavior will enhance future segmentation while providing an overall view of how your email campaigns are performing on a one-to-one level.
Our Data Analytics and Insights Services include:
- Response Analytics - Within your email programs, we can compare campaigns, spot trends and score subscribers based on their email engagement. We will also integrate other data points such as purchases, web site behavior offline segmentation to provide an overall view of how your email campaigns are truly performing.
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WebJourney Analytics - Integrating your email campaigns with web analytics provides invaluable insight into your conversions and content. Taking this one step further by adding Alterian’s WebJourney to your email campaigns translates the online activity of your email population into meaningful indicators, providing a full 360 degree view of email engagement with your website. It will allow you to track the campaign, segment, content, test winners and other variables all the way from sending the email to conversion, and everywhere in between.
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Leveraging 3rd Party Web Analytics Tools - Segmenting your customer is hard but Alterian makes it easier with web analytics integration services. Alterian’s Dynamic Messenger product can be integrated with Google Analytics, Omniture and our own WebJourney web tracking data to provide invaluable data insights, enabling you to further customize your communication and engage with your email recipient.
For more information on Data Analytics and Insights Services, please complete our Contact Us form .