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Campaign Management Services

campaignEngage with the consumer on an individual level through triggered emails and SMS to make email campaigns an interaction not an interruption. Our services team will develop your campaign from conception all the way to reporting and benchmarking, while assisting you in making the right decisions that yield success for your marketing campaigns.


Our Campaign Management Services include:

  • Email Campaign Review - Ever wonder how well your email campaigns are running? We can do a review of the full email communications cycle from concept to implementation, looking at creatives, deliverability, and benchmarks to the industry and five key competitors.

  • Email Campaign Deployment - Deploying email can take up a lot of resources, and they can come up last minute. In these urgent times, just provide us with some basic creative and we'll go to work, setting up your campaign and individualized content, testing it, and tracking the performance with a report.

  • Data Capture Forms and Surveys - We at Alterian believe that better data drives better marketing. For example, we can make forms more attractive by pre-populating them with any current data you have, or provide instant incentives. That data then gets validated and is quickly applied to actionable lists.

  • Triggered Emails -   Emails sent when triggered by a customer event generally outperform traditional campaigns — by a lot. Approach newly registered people with a welcome offer. Keep them updated with order confirmations and shipping updates. Let them know when something comes back in stock, or give them an incentive when they abandon their shopping baskets. Letus help you identify the key opportunities in your business where a properly triggered email can transform a visitor to a loyal brand advocate.

  • PURL Campaigns -   People are different, and a personalized landing page with consistent branding allows your organization to gather and update data about the recipients. Setting this up correctly to deliver relevant and targeted information in a timely manner is critical to your marketing success.

  • SMS Campaigns -  SMS provides a new channel to enhance your campaigns with dynamic content delivered in an engaging format at the convenience of the customer. This application enables marketers to send and receive SMS opt-in and response data all within Dynamic Messenger. Also, Alterian will offer direct short code connections in 23 countries with the ability to send SMS messages to over 220 countries.

For more information on Campaign Management Services, please complete our Contact Us form .