Leveraging Social Media
Social media, once seen as a potential threat to email effectiveness, is now understood to be a catalyst for more relevant email communications. Marketers are quickly realizing that social insight offers tremendous opportunities to deliver more relevant email and drive stronger engagement levels.
With social media venues changing on a daily basis, smart marketers need tools and resources to ensure they are responding at the right time, right place and in the most relevant way. Understanding how social can complement email allows marketers to provide more relevant communication.
Alterian provides deep expertise in aggregating and analyzing social media visibility, measurement and insights, resulting in actionable data leading to optimized email strategies. In addition, Social Media enhances email campaigns by:
- Creating a viral effect with social content sharing
- Extending and amplifying messaging across many channels
- Quantifying and making social media data actionable
- Defining targeting key influencer segments
Take a look at our white paper, “Extending Email to Social Networks, ” to learn more. Or, listen to industry analyst David Daniels, from The Relevancy Group, as he discusses Harnessing Social Media and Mobile Marketing for Email , providing insight into the latest trends and tactics.
Alterian can bring years of experience in email, social media and web analytics to help you traverse this ever changing territory. Our team has helped clients around the world integrate social media as an effective element of email strategy. Learn more about social sharing within our data sheet, or give Alterian a call today .