Social Media Monitoring plays an important part throughout the process and chronology of email marketing campaigns. Alterian SM2 is a Social Media Monitoring (SMM) software solution that works hand-in-hand with Alterian Dynamic messenger to help your business gain insight into “soft” campaign performance metrics beyond traditional email metrics such as opens, bounces, etc.
SM2 can help you execute the following:
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Listen to what is being said about your brand and take action in your email marketing program.
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Understand the impact that your campaigns have on your brand.
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Determine how recipients perceive your campaign.
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Fine-tune your marketing programs with feedback directly from the market.
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Identify opportunities to customize content and offers to recipients and key influencers.
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Track activity and sentiment of recipients after completion of the email campaign and whether offers are accepted or not.
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Respond to issues in the market before they become problems.
Social media metrics and monitoring are no longer just talk; with Alterian SM2, you now have the power to listen to what everyone is talking about.
