"We need to understand our email interactions better; our audience segments and ensure that our communication with them is targeted and timely."
Dynamic Messenger Plus is the union of Alterian's Dynamic Messenger and Data Discovery and Visualization analysis tool. It gives you the power to access all of your data for segmentation and use that information to build more effective campaigns.
It eliminates the need for marketers to spend their time organizing data and migrating it from one place to another by automatically taking the data gathered through the email campaign, running the analytics, and then applying the results to the next campaign in a matter of seconds.
The Problem:
Declining Response
- Rising unsubscribe rates and plummeting email open rates.
- Marketers are using lists that are not targeted, personalized, or segmented are missing the relevancy component of email.
Lack of Resources
- Email is fast to send, but analyzing data and putting it to work is difficult and time consuming - and usually requires resources outside of the Marketing department.
- You need a solution that puts analytical data in the hands of those who can use it.
High Costs
- Email has low costs to send, but can be very expensive if not utilized properly.
- When a customer opens the email it needs to be relevant, or they may never open one from you again - and you will need to find a customer to replace the one you have lost.
The Solution:
Alterian Dynamic Messenger Plus
- Analytically led email - Alterian's Dynamic Messenger Plus combines the strengths of both Alterian's email platform and its powerful analytical engine into one solution.
- Delivers targeted marketing campaigns and provides access to all of the profile and response data.
- Access the broad pool of metrics and profile data to discover high-value customers and segments.
- Improve the effectiveness of your email campaigns, which leads to reduced cost and increased revenue.
- Delivers integrated functionality across reporting, insight, segmentation, and execution activities so the Marketing team can explore data and seamlessly execute on key discoveries.
- Deliver high-velocity campaigns using key insights driven from the data all from one software package.
Specific Features
- Enhanced data visualization and segment manipulation
- Direct access to explore profile, behavioral and performance data together
- Make discoveries about profiles even if they weren't part of original segment
- On-demand analysis
Maximize your email marketing campaigns by making the most of your unique data insights to create relevant, immersive and highly targeted campaigns.