Due to its low cost and ease of execution, email has long been used as a tactical channel, but diminishing returns mean marketers can't continue on this path.
Irrelevant and untargeted emails do not engage the customer and is potentially dangerous to your brand. You need to start sending intelligent emails that combine targeting, relevance, and creativity with deliverability best practices to implement a more effective email program.
Alterian's Dynamic Messenger and Dynamic Messenger Plus make it possible to create and deliver highly targeted messages with dynamic and personalized content that enhances the user experience and therefore forges better relationships with your recipients. Dynamic Messenger Plus adds the advanced targeting and reporting capabilities of Alterian's Dynamic Data Discovery and Visualization tool to aid marketers in better understanding their subscribers and learning more from their campaigns in order to create more engaging and relevant messages.
"We need to execute our campaigns using the same personalized brand experience across email and the web."
Alterian's Engage steps beyond the basics of uploading templates to provide organizations the ability to leverage their existing Alterian Content Manager assets and creativity, and publish them across both the web and email. This centralized and integrated capability gives your audience a consistent multi-channel brand experience while leveraging all of the approval governance of a content management system and the assets available within it.
Combined with Dynamic Messenger, or independently; Alterian WebJourney is an analytics solution that enables you to learn more about your website visitors - beyond just what they saw on the page and into their intentions. WebJourney provides you with the additional behavioral and metadata that you need to increase the effectiveness of your email marketing programs, increase the engagement level of your website, and turn your anonymous website into an addressable channel.