Newsmax
Newsmax Media is one of America's largest print and online publisher that currently uses Alterian's Dynamic Messenger as part of its email marketing strategy.
Alterian drives Newsmax's email marketing platform, Alterian Messenger, which allows the news company to chart clickthrough and open rates for its email alerts and newsletters. Newsmax has two million email subscribers and boasts four million unique monthly visitors to their websites; Newsmax.com and MoneyNews.com.
Dynamic Messenger helps Newsmax better analyze the data collected from their email campaigns.
"Dynamic Messenger simplifies the distribution of high volume email and Alterian experts help manage our reputation, making sure everything runs smoothly, working with Alterian ensures our email gets to the inbox which is critical to our bottom line."
– David Riveira, Newsmax
Internal marketers at Newsmax, as well as advertising clients,use Dynamic Messengeranalysis to create more targeted email messages and advertising, based on readers' needs and interests. Newsmax paid products include Newsmax magazine, four financial newsletters and two health newsletters. The publisher also offers free, ad-supported products, including daily news alerts and two weeklies. Advertisers include Forbes, CNN and the Wall Street Journal.
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