London, UK – 26 July 2010 – Alterian (LSE: ALN), the leader in customer engagement technology and solutions, today announced that Erna Low, the experts to the Alps since 1932, offering ski holidays and accommodation in Europe and North America, has selected its email marketing platform - Dynamic Messenger to advance their email marketing campaign and improve Open & Click rates.
As the original self-drive ski specialist, Erna Low relies on an efficient email marketing programme in order to inform customers about holiday information such as the latest special offers, new properties and resorts, resort features and the latest snow conditions. Erna Low has teamed up with SPIKE Marketing who help travel companies increase the revenue they generate through digital channels – particularly by the innovative use of e-CRM.
Spike Marketing will be using Alterian’s Dynamic Messenger to develop ROI focused e-programmes for Erna Low that also improves the customer experience. Alterian's Dynamic Messenger enables organisations to create and deliver highly targeted messages with personalised content that enhances the user experience and customer loyalty.
Erna Low are currently using Spike Marketing and DynamicMessenger for their present ‘early booking’ campaign and so far have seen a significant increase in bookings. Using Dynamic Messenger to individualise outgoing content and edit unwanted and unnecessary data resulted in an increased delivery rate and a dramatic reduction in bounced emails. The campaign also achieved an Open & Click rate of 55% and 65% respectively, which are double the previous rates.
David Eldridge, CEO, Alterian notes, “Nowadays customers are only interested in hearing from organisations if they can provide content that is relevant to them. As such, there is a need for strong, targeted campaigns that engage the customer and not just provide mass generic information; something organisations cannot do if they don’t have relevant and up to date data. We are pleased to provide Erna Low with an email marketing platform that will not only allow them to truly engage with their customers but allow them to achieve and measure their marketing ROI."
Jane Bolton, Managing Director at Erna Low agrees “Alterian (LSE: ALN), the leader in customer engagement technology and solutions, today announced that Erna Low, the experts to the Alps since 1932, offering ski holidays and accommodation in Europe and North America, has selected its email marketing platform - DynamicMessenger to advance their email marketing campaign and improve Open & Click rates.
For more information on Alterian DynamicMessenger, please visit http://email.alterian.com
About Alterian
Alterian (LSE: ALN) enables organizations to create relevant, effective and engaging experiences with their customers and prospects through social, digital, and traditional marketing channels. Alterian’s Customer Engagement solutions are focused in four main areas: Social Media, Web Content Management, Email, and Campaign Management & Analytics.
Alterian technology is utilized either to address a specific marketing challenge or as part of an integrated marketing platform, with analytics and customer engagement with the individual at the heart of everything. Working alongside a rich ecosystem of partners, Alterian delivers its software as a service or on premise. For more information about Alterian visit www.alterian.com or the Alterian blog at www.engagingtimes.com .