In its ninth annual CRM Market Awards, CRM Magazine named Alterian as a leader of the Marketing Solutions category.
Chicago, IL – 13 August 2010 – Alterian (LSE: ALN), the leader in customer engagement technology and solutions, today announced that it was distinguished by CRM Magazine as a leader in the Marketing Solutions category of the 2010 CRM Market Awards.
As part of the magazine’s annual CRM Evolution Conference, the CRM Market Awards honor companies, customers, and industry visionaries for their success in the CRM Marketplace over the past 12 months. Alterian’s innovative and customer-centric solutions are what set it apart from the rest. The company’s dedication to providing solutions that enhance both customer relationships and experiences across multiple channels has consistently made Alterian a top vendor in the CRM space.
“We are honored to be recognized by CRM Magazine for helping organizations evolve their CRM processes and integrate marketing into a multi-channel strategy,” said David Eldridge, CEO of Alterian. “Because we understand the shift in the way consumers communicate with organizations, we are able to provide strategies and solutions for brands to engage with consumers in a focused, one-to-one manner. Our goal is to continue to proactively identify the societal changes that affect the way organizations and consumers interact.”
Alterian was also recently named to Gartner’s Magic Quadrant for outstanding CRM Multichannel Campaign Management, among other industry recognitions.
To learn more about Alterian’s Integrated Marketing Platform, individual product offerings, and client case studies , visit the Alterian website.
About Alterian
Alterian (LSE: ALN) enables organizations to create relevant, effective and engaging experiences with their customers and prospects through social, digital, and traditional marketing channels. Alterian’s Customer Engagement solutions are focused in four main areas: Social Media, Web Content Management, Email, and Campaign Management & Analytics.
Alterian technology is utilized either to address a specific marketing challenge or as part of an integrated marketing platform, with analytics and customer engagement with the individual at the heart of everything. Working alongside a rich ecosystem of partners, Alterian delivers its software as a service or on premise. For more information about Alterian visit www.alterian.com or the Alterian blog at www.engagingtimes.com .
For more information, contact:
Lauren Eichmann
Walker Sands Communications
312-265-3089
lauren.eichmann@walkersands.com
Michelle Taylor
Alterian
312-884-5231
Michelle.Taylor@alterian.com