Webinar on Wed, Feb 16th, 2011 at 11am EST/10am CST / 8am PST
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Join Alterian and industry analyst David Daniels from The Relevancy Group and hear the latest trends and tactics to harness social and mobile marketing for your email marketing.
- How changes in communication behaviors and the rising popularity of Facebook messages impact marketing strategies
- The demographics that are using mobile and social messaging.
- Tactics to consolidate measurement across channels in order to fully understand and improve subscribers' total engagement
- Content tactics to empower sharing, make story lines more compelling and ensure that messages render appropriately on a variety of devices
- And more
About the Speaker
According to Direct Magazine, David Daniels is "one of the most influential experts in email marketing, if not the most influential." Until January 2010 he was Vice President and Principal Analyst at Forrester Research, having previously worked at Jupiter Research as Vice President and Research Director. David is co-author of the book "Email Marketing An Hour A Day".