Our News


  • How to become a trusted, respected and engaging email marketer
    Mar 7, 2011

    Alterian releases new whitepaper, entitled 'How to be an Engaging Email Marketer.'  Trusted email marketers are those who recognize that email communications need to be as personal and relevant as any other customer interaction.  Learn how today.

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  • Harnessing Social Media and Mobile Marketing for Email Campaigns
    Feb 7, 2011

    Join us on Weds, Feb 16th, 2011 at 10am CST for a webinar on harnessing social media and mobile marketing for email campaigns

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  • Alterian Survey Reveals Seven In Ten Marketers Have Little Understanding of Social Media Conversations Surrounding Their Brand
    Jan 19, 2011

    Alterian’s 8th annual marketer survey indicates that although digital marketing expenditures are anticipated to increase in 2011, consumer engagement levels and analytical competency are still limited across channels.

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  • Alterian Launches Next Generation of Customer Engagement Solutions
    Nov 18, 2010

    Alterian Launches Next Generation of Customer Engagement Solutions. Alterian Alchemy™ is an intuitive framework for marketers to orchestrate true multi-channel engagement with customers and has three brand new modules to support customer engagement

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  • Alterian and Baesman Group Partner to Deliver Next Generation of Multi-Channel Customer Communication Strategies
    Oct 5, 2010

    Alterian’s marketing platform will enhance Baesman Group’s CRM offering with a system for more effective targeting, more impactful communications and an overall ability to better execute marketing strategies.

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  • Erna Low reaches new heights with Alterian’s Dynamic Messenger
    Aug 26, 2010

    Alterian today announced that Erna Low, the experts to the Alps since 1932, offering ski holidays and accommodation in Europe and North America, has selected Dynamic Messenger to advance their email marketing campaign and improve Open & Click rates.

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  • Alterian Names Christian Wright as Chief Solutions Officer, Managed Services
    Aug 16, 2010

    Wright will join Alterian to further enhance its on-demand solution offerings and continue to build its position as a leader in customer engagement technology and solutions.

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  • Alterian Recognized as a Leader in Marketing Solutions by CRM Magazine
    Aug 13, 2010

    In its ninth annual CRM Market Awards, CRM Magazine named Alterian as a leader of the Marketing Solutions category.

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  • Alterian Named One of Chicago’s Best and Brightest Companies to Work For by The National Association for Business Resources
    Jul 19, 2010

    Alterian Named One of Chicago’s Best and Brightest Companies to Work For by The National Association for Business Resources

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  • Alterian Announces Strong Financial Growth
    Jun 2, 2010

    Alterian today published its end of year financial results with revenues up 14% to £38.0m from £33.4m on the same period last year. New user wins across a wide range of vertical markets and geographies and 65 new partners.

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  • Alterian Upgrades SM2 to Address Social Media Marketing in Near Real Time
    Nov 20, 2009

    Social media monitoring tool SM2 upgrades to address growth rate of social media content

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  • Alterian’s New WebJourney Web Analytics Solution Successfully Enters Final Stages of Testing
    Nov 4, 2009

    WebJourney delivers web behavioural data to enable marketers to improve customer engagement

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  • Alterian posts strong first half financial performance
    Nov 4, 2009

    Over 150 new end user organizations adopt Alterian tehcnology and further new products to be released shortly

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  • Chelsea and Scott Selects Alterian’s Analysis Technologies to Improve Marketing Campaign Management
    Oct 16, 2009

    Leading Provider of Products and Toys for Children Extends Relationship with Donnelley Marketing to Deliver Alterian Solutions

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  • Dynamic Messenger Plus Turns Data into Relationships
    Oct 6, 2009

    Integration of Alterian’s Industry-leading Analytics and Email Applications Allows Marketers to Maximize Impact of Customer Communication

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  • Alterian Announces the Launch of the Advantage Partner Programme
    Oct 1, 2009

    Partner-centric commercial structure helps Alterian's Web Content Management Partners

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  • WDMP Selects Alterian as Technology Partner
    Oct 1, 2009

    London based agency uses Alterian Integrated Marketing Platform to drive targeted communications and improve customer engagement

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